Verte brings new life to former Snapper building in McDonough

Aerial photo of former Snapper building in McDonough (King Industrial Realty, Inc. photo).

Atlanta-based company Verte has leased space in the former Snapper building in McDonough. The supply chain company will bring new life to where was once Henry County’s largest private employer.

Verte will be the first long-term tenant since Briggs & Stratton closed the Snapper plant in early 2015. The oldest section of the building was constructed in 1947.


Verte is a cloud-based supply chain platform powered by AI. The company empowers brands and retailers — from small-and-medium to large enterprises — to grow and connect their online selling channels, automate product listing, inventory management, and establish full commerce visibility. In addition, Verte offers an expanding distribution network of partner warehouses. They offer two-day shipping to 95% of the US.

The Snapper building will be Verte’s second location in McDonough. They also operate a facility in Liberty Industrial Park. That location opened in 2019. It employs over 200 people.

Now, Verte will revitalize the former Snapper plant located on Georgia 42. The move also creates 100 new jobs. Verte will begin operations in the new center during the second quarter of 2022. Those interested in employment opportunities can visit Verte’s web site to learn more:


Snapper developed its “Snappin’ Turtle” lawnmower in 1951. Articles online suggest the plant employed as many as 1,300 at one time. Briggs & Stratton acquired the company in 2004. The Snapper brand remains available today, though no longer manufactured in Henry County.

Portions of this article copied from the development authority press release. Featured image shows an aerial photo of the former Snapper building. Photo credit King Industrial Realty Co.

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About Clayton 936 Articles
Clayton Carte is the founder and owner of Moving Henry Forward Community News. Since 2017, he has written over 900 articles sharing local updates with the community. Now, in 2022, he is running for Georgia State House District 117 to advocate for Henry County at the State Capitol.